Our PPC experts are enthusiastic about our services so they find out their own tactics to gain success. It is a different kind of excitement when our client reaches on the first page of Google. We work with any type of website, be it a WordPress SEO or an eCommerce SEO. We are a one-stop destination for all kinds of SEO solutions.
Highly Efficient PPC Services to Get Instant Traffic
How Our PPC Management Service Works
First, we gain an understanding of your business and the products or services you sell. Then we look at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting what your competitors are doing. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. For display campaigns, we research specific sites that are frequented by your target audience.
Unlike some large PPC agencies, we don’t use a cookie-cutter strategy for your PPC campaign. Instead, we take the time to clearly understand your offering, target markets you serve, and your overall goals. With this information in mind, we craft a strategy designed to suit your unique needs. Among other factors, we determine what geographic locations, household income levels, ad schedules, devices (mobile, desktops, tablets) to target.
Based on the strategy, we start building your campaigns. The first step is to structure the campaign with appropriate ad groups, keywords, site placements, remarketing lists, product feeds etc. and set up all available ad extensions. We design conversion-optimized landing pages using modern, responsive styles that work well across all devices. We also create compelling ads that fit in with the keywords and target markets we are pursuing and with appropriate Call-To-Actions leading to the landing pages. We set up conversion tracking, including phone call tracking and integration with your marketing automation or e-commerce platform. After detailed testing across various devices, we launch your campaigns.
We constantly monitor your PPC campaigns and optimize them to ensure that they are always getting you great results at the right cost per lead or cost per sale. This involves regularly adjusting bids, updating keywords, split testing ad copy, A/B testing landing pages, optimizing mobile device performance, and a host of other tasks. We dive deep into the data and analyze performance across multiple dimensions and change settings accordingly. For lead generation campaigns, simply getting conversions is not enough. We look at the quality of leads, using metrics such as lead scoring from your marketing automation system, and make adjustments to campaigns accordingly.